Stop Losing Customer Testimonials ⭐

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Wednesday Deep Dive

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The Wednesday Deep Dive takes a detailed look at what's new in AI. Each week, we share in-depth insights on new tools, proven prompts, and significant developments - helping tech professionals work smarter and stay ahead.

This week's challenge: Your customers love your product. They're saying great things. But those testimonials are scattered across surveys, reviews, support tickets, and Slack messages. Turning that raw praise into usable marketing assets takes hours of digging, formatting, and rewriting.

The result? Most social proof never makes it to your landing pages, pitch decks, or ad campaigns.

AI can fix this. With the right prompts, you can synthesize scattered customer feedback into polished, persona-specific testimonials that work across every channel.

What this delivers:

• A system to extract and organize testimonials from messy, unstructured sources

• Persona-matched quote variations ready for different audiences

• Visual and video-ready formats that scale across campaigns

Let's dive in.

Set the Stage

Customer testimonials are one of the highest-converting assets in B2B marketing. Buyers trust other buyers. But capturing and packaging that trust is surprisingly hard.

Most teams face a familiar bottleneck: they have NPS scores, G2 reviews, support chat logs, renewal call recordings, and scattered Slack praise. What they don't have is a system to turn all of it into campaign-ready social proof.

That's where AI changes the equation.

Tools like Notion AI, Typeform, Descript, and Canva Magic Write now let you:

✅ Aggregate customer quotes from multiple sources into one view
✅ Categorize sentiment and surface recurring themes automatically
✅ Generate testimonial variations by persona, use case, or industry
✅ Output scripts for video testimonials or graphics for social campaigns

Instead of spending a full day combing through feedback, you build a library of proof points that update themselves.

Here’s the Prompt to Get Started

Synthesize Customer Testimonials by Persona

Use this prompt to transform raw customer feedback into segmented, campaign-ready testimonials.

<prompt>
  <role>You are a marketing strategist building a testimonial library for a B2B SaaS product.</role>

  <task>
    Using the following inputs:
    <ul>
      <li>Raw customer quotes from NPS surveys, reviews, and support tickets</li>
      <li>Customer metadata: role, company size, industry, use case</li>
      <li>Target buyer personas for upcoming campaigns</li>
    </ul>

    Generate:
    <ol>
      <li>Sentiment analysis summary with recurring positive themes</li>
      <li>5–10 polished testimonials, each tagged by persona fit</li>
      <li>Short-form variations (1–2 sentences) for ads and social</li>
      <li>Long-form variations (3–4 sentences) for case studies and landing pages</li>
      <li>Video script outlines for 2–3 high-impact quotes</li>
    </ol>
  </task>

  <context>Focus on authenticity. Keep the customer's voice intact while making quotes punchy and specific. Avoid generic praise; emphasize measurable outcomes or emotional resonance.</context>
</prompt>

What This Prompt Can Deliver

Input Provided:

• Raw quotes: 45 NPS responses, 12 G2 reviews, 8 support ticket compliments

• Customer metadata: Mix of mid-market ops managers, enterprise IT directors, startup founders

• Target personas: Operations lead at 200–500 person company, IT buyer at enterprise

Output Given:

Sentiment Summary:

• Top themes: Time savings (mentioned 23x), ease of implementation (18x), responsive support (14x)

• Standout phrases: "cut our onboarding time in half," "finally a tool that just works," "support team saved the day"

Persona-Tagged Testimonials:

Persona: Operations Lead, Mid-Market

• Short: "We cut our onboarding time in half. No more spreadsheet chaos."

• Long: "Before switching, our team spent 10+ hours a week on manual data entry. Now we're fully automated and onboarding new clients in half the time. The ROI was obvious within the first month."

Persona: IT Director, Enterprise

• Short: "Security compliance was a checkbox. Implementation took two weeks."

• Long: "We needed SOC2 compliance and single sign-on out of the box. The implementation team had us live in under two weeks, which is unheard of for a tool this powerful."

Video Script Outline:

• Quote: "Finally a tool that just works."

• Setup: Customer describes their old workflow (manual, error-prone)

• Turning point: Discovery of the product, skepticism about claims

• Payoff: Specific result (e.g., "We saved 12 hours a week in our first month")

Another Practical Prompt: Generate Quote Graphics at Scale

Once you have testimonials, you need visuals. Use this prompt to create social-ready assets fast.

<prompt>
  <role>You are a content designer preparing testimonial graphics for a multi-channel campaign.</role>

  <task>
    Using the following inputs:
    <ul>
      <li>Polished testimonial quotes (short and long form)</li>
      <li>Customer name, title, company (with permission)</li>
      <li>Brand guidelines: colors, fonts, logo placement</li>
    </ul>

    Generate:
    <ol>
      <li>Copy specs for 5 quote graphics (headline, subhead, attribution line)</li>
      <li>Suggested background imagery or patterns per quote theme</li>
      <li>Platform-specific sizing recommendations (LinkedIn, Instagram, Twitter/X)</li>
      <li>Alt text for accessibility compliance</li>
    </ol>
  </task>

  <context>
    Design for scroll-stopping impact. Lead with the most specific or surprising part of the quote. Assume the graphics will be created in Canva or Figma.
  </context>
</prompt>

What This Prompt Can Deliver

Here's an example of what this prompt could generate:

Quote Graphic 1

Headline: "We saved 12 hours a week in our first month."
Subhead: Operations Manager, 300-person logistics company
Attribution: Sarah Chen, Head of Ops @ FastFreight
Background: Abstract data visualization pattern (suggests efficiency)
Sizing: LinkedIn (1200x627), Instagram (1080x1080), Twitter (1600x900)
Alt text: Customer testimonial from Sarah Chen at FastFreight about saving 12 hours weekly

Quote Graphic 2

Headline: "Implementation took two weeks. Security compliance was a checkbox."
Subhead: IT Director at a Fortune 500 healthcare company
Attribution: Marcus Lee, IT Director @ HealthFirst
Background: Clean gradient with shield icon (suggests security)
Sizing: LinkedIn (1200x627), Instagram (1080x1080), Twitter (1600x900)
Alt text: Customer testimonial from Marcus Lee at HealthFirst about fast, compliant implementation

Tools to make it happen

• Notion AI: Organize raw feedback and generate first-pass testimonial drafts from messy inputs.

• Typeform: Capture structured customer feedback with follow-up questions that surface quotable moments.

• Descript: Turn customer call recordings into transcripts, then pull highlighted quotes for video scripts.

• Canva Magic Write: Generate copy variations and design quote graphics without leaving the design tool.

Social proof is everywhere. Usable social proof is rare.

Most companies are sitting on a goldmine of customer praise. The problem isn't collecting it. It's packaging it in a way that actually gets used.

These prompts help you:
✅ Stop losing great quotes in survey exports and support logs
✅ Match testimonials to the personas you're actually targeting
✅ Scale from raw feedback to campaign-ready assets in minutes

Your customers are already saying the right things. Now you have a system to make sure the right people hear them.

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